Extra presents a collection of clips that rise above the crowd of ordinary music videos. being extra means: set yourself apart, stand tall. that’s exactly what the 16 video clips chosen for this dvd do. there’s a great demand for the unusual out there, as previously successful forerunner dvd’s like „visual niches“ (e:motion), „zen tv“ (ninja tune) or „warp vision“ (warp) have shown. these have acquired a fanatic following worldwide and created an eager demand for that special extraordinary perspective. the artistic approach of these „extra“ clips are extremely varied. some strike home with their humour, some with their elegance and others with their fusions of image and sound. or they tell surprising stories. and even a clip without an elaborate storyline can earn the „extra“ seal of approval, if its images arouse the senses like run wrake’s animated „we belong in this world“ directed for the stereo mc’s. you’ll find every sort of directional brilliance imaginable on „extra“, from talented promotional projects like slam’s „alien radio“ directed by the scottish clip initiative 4 minute wonders right up to hollywood director wong kar-wai. these certainly can’t be shoved into any formal pigeonhole, just  like everything else that’s showcased on „extra“. this dvd focuses timewise on the years around the millenium, beginning with the 1999 „dusted“ clip directed by w.i.z for leftfield & roots manuva. all of them clip hits—even though a lot of the 15 clips have never before been available on dvd. musically, „extra“ encompasses a wide range of electronic music, in which, for example, slam’s dark electro tracks meet superpitcher’s romantic techno. where electroid hiphop by funkstörung or leftfield & roots manuva come up against party-crashers by munk or blackstrobe. the music selection serves notice, the clips confirm it: „extra“ pays as much attention to artistic quality as to fun and entertainment. well worth looking into for just about everyone who enjoys extraordinary  music videos.